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A letter from the FDA to General Mills, the makers of Cheerios, said the company's advertising makes "unauthorized health claims" which means the cereal should be regulated as a drug. As a result, the FDA declared that Cheerios "may not be legally marketed with the above claims in the United States without an approved new drug application." The government agency added that "enforcement action may include seizure of violative products and/or injunction against the manufacturers and distributors of violative products."
Rasmussen Reports
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